Perhaps some will be surprised to learn that plastic packaging is the most high-quality advertising platform of our time. For a long time, it is packages with a logo that have been used as a reliable advertising medium for most companies.
Plastic bags today greatly simplify our lives, because a hundred years ago people walked with bags or baskets and this caused a lot of inconvenience. Fortunately, retail trade dictated its conditions and bags were replaced by more functional polyethylene packaging, which is constantly being improved to this day. It is hard to imagine life without a plastic bag, because it is he who helps us out, if necessary, transporting goods from the store, packaging for further storage, etc.d..
In addition, packages with a logo are an actual advertising platform that will not require large expenses. At the same time, she continuously works for the company, regardless of promotions, exhibitions or presentations.
Every day, users make a huge number of purchases in various directions – and all of them are united by packaging. It can be just plain polyethylene, or it can be originally designed bags with a logo.
The logo can be applied using silkscreen or flexo printing. For a small circulation, it is better to opt for screen printing (silk-screen printing). Since it is this type of printing that allows you to order plastic bags in a small amount (up to 100 pieces). For a large print run of 1000 pieces or more, flexographic printing is the best option.
The advantage of polyethylene products is that you can place on it not only the company logo, but also messages about promotions, new products, etc.d..
Often different organizations do not know what to put on the package. Often newcomers to the business focus on bright colors, unusual shape and original image, completely forgetting about the quality of the product. And only professionals in their field understand that the first thing to bet on is reliability. A fragile package, in addition to upsetting the client and causing him unpleasant emotions, will also not bring the expected effect of advertising, and the company logo, along with polyethylene, will end up in the trash can. Therefore, when ordering plastic bags, you cannot save on materials.
Accordingly, investments will be in vain, while with the right approach, they can significantly expand the audience of customers and bring profit.
